The company

As both a manufacturer and distributor, the company Najjar has specialized for over twenty years in organic cosmetic products made with olive oil and bay laurel oil. Under the brand name Najel, we offer beauty care for the whole body, including the famous Aleppo Soap, the ancestor of Marseille Soap. Since 1895, the Al Najjar family has been making authentic Aleppo Soap using traditional knowledge passed down from generation to generation, at its soap factory in the city of Aleppo in the north of Syria. For the last 20 years, through the craftsmanship of the Al Najjar family master soap-makers, Najjar has brought you natural and organic cosmetics of the highest quality. Our products are currently distributed in 27 countries around the world by our professional clients (specialist shops for organic, natural and artisanal products, pharmacies, drugstores).

This timeline retraces Najjar’s history from its creation up to today. Take a look at its development and its ambitions


1895   Start of practice as Master Soap Makers by the Al Najjar family; Aleppo Soap is begun to be manufactured by the great uncle of the current CEO.

1964    Invention of Aleppo Liquid Soap by the grandfather of Mr Manar Najjar, the current CEO.

End 1996 Creation of an import-export business in France, takeover of the family business in Syria. As a trained physician, Manar Najjar recognizes the beneficial properties of Aleppo Soap and decides to spread awareness in France.  This marks the beginning of the distribution of Aleppo Soap in France and then across Europe. In this family business, it is Manar’s brother, Samer, and their grandfather who supervise the production of Aleppo Soap in Syria.

APRIL 2000 The company develops and becomes a sole proprietorship under the name of Najjar.

2005 Cosmetics sales increase in France and abroad, and the company becomes Najel LLC. As it grows in size, the company invests in a second warehouse in order to store its products in a single location.

2008 First Ecological and Organic certification by Ecocert Greenlife for the production of Aleppo Soap.

2010 The company becomes SAS|Najjar with the appointment of a CEO (Manar Najjar). This new company status is in keeping with its expertise and development, and allows it to respond to market demand.

2011 Najel modernizes by changing its logo and packaging.

2014 Establishment of the Najjar Laboratory to produce cosmetics “Made in France”.

2016 Najel celebrates its 20th anniversary!